National Trust: PR Stunt
What?
- Help Mischief deliver a high impact PR stunt
- Create installations that not only created great press shots but could be functional for the NT sites
- Deliver 10 living rooms made entirely out of grass and Hay
Results?
- 10 living rooms built within two weeks to create Europe's first real grass sofas.
- 5m sofa delivered to Osterley the biggest natural sofa ever created.
- Over £1,200,000 in off and online PR value.
- Over 550,000 visitor engagements with sofas across the first four weeks.
- Installation so popular that many sofas were kept for three times as long as originally planned.
We would definitely use Curb again to help us bring our ideas to life and would recommend them to anybody looking for a friendly, efficient, creative and dedicated team to help them in their work.
Laura Appleby, Press officer, National Trust
