CURB™

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Flash

What:

• To create Europe's largest 'clean art' installation on an iconic London Landmark as part of P&G's Capital Clean Up campaign.
• To find a suitable site which has high footfall and visibility
• CURB found and secured the West wall at the infamous OXO Tower
• The installation took 7 days and evolved over a 2 week period - A total of 150 hours
• A 370m2 canvas was used to place over 5000 cleaning characters

Results:

• Europe's largest clean art installation
• Viewed by 60,000 people on Southbank
• Over 20,000 views on YouTube